Communication Strategy Services

Misperceptions of high concern issues create powerful barriers to effective communication. These and similar conditions require the unique solutions and guidance provided by the Center for Risk Communication. We offer the following services and capabilities for meeting each of our clients’ unique communication needs:

Training and Workshops

Managers and public officials who must communicate in a high concern environment need to develop the unique knowledge and skills required for this demanding arena. The Center provides comprehensive training to convey this knowledge and build these skills.

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Perception and Opinion Research

This valuable step is foundational to facilitating stakeholder informed support of an initiative. When negative perceptions are present, and passive or active resistance is expected to occur, speaking directly to stakeholders known concerns addresses false perceptions and removes communication barriers.

It also enables detection of passive or active resistance that may prevent clients from meeting their objectives. There is a huge advantage in being able to anticipate issues and to mitigate its effects.

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Community Relations Strategy Development

If you are facing an adverse climate that could cause (or has caused) a major disruption in activities important to your organization, you need an effective community relations strategy that meets your tough communication challenges.Learn More

Community Outreach Program Development

The Center can help you develop various community outreach programs using appropriate modern media channels to effectively connect with stakeholders that fosters trust and credibility.

Stakeholder Participation Planning

 Achieve an atmosphere of trust and credibility by gaining true stakeholder sponsorship of organizational changes.

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Media Relations Strategy Development

High stress changes the communications rules and given the speed of information today, having an incisive, research-based strategy is crucial.  Negative messages and images are far more powerful than positive ones.  Repeating a negative such as a frightening rumor, even to refute it, has the effect of reinforcing it in a stressful situation.  In fact, negatives are so powerful that research finds that it takes 3 positive messages to balance one negative message, and a fourth positive message to replace the negative as a lasting impression.

Message Map Development

Message mapping is an important computer based tool for achieving message clarity and conciseness. Message maps serve as visual aids and roadmaps for displaying detailed, hierarchically organized responses to anticipated high concern issues, questions, or concerns.

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Spokesperson Training

A key component to organizational change and crisis communication is spokesperson training. On average, individuals in a stressed state of mind lose 80 percent of their capacity to process information.  These unique circumstances require a different approach.  It is not just about strong messaging and communicating to overcome this barrier. First and foremost, listeners judge the messenger. Using research-based Risk Communication Principles, we’ll prepare you to meet internal stakeholders and the media for clarity and optimal response.

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Risk Communication Planning

As long time practitioners applying science-based communication principles in real world situations, we bring subject matter expertise in behavioral science to help your existing team develop strategies that prevent or mitigate negative consequences of high stress situations, while maintaining (or restoring) the credibility of your organization’s voice.

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