Misperceptions of high concern issues create powerful barriers to effective communication. These and similar conditions require the unique solutions and guidance provided by the Center for Risk Communication. We offer the following services and capabilities for meeting each of our clients’ unique communication needs:
Training and Workshops
Perception and Opinion Research
This valuable step is foundational to facilitating stakeholder informed support of an initiative. When negative perceptions are present, and passive or active resistance is expected to occur, speaking directly to stakeholders known concerns addresses false perceptions and removes communication barriers.
It also enables detection of passive or active resistance that may prevent clients from meeting their objectives. There is a huge advantage in being able to anticipate issues and to mitigate its effects.