High Stress Changes the Rules
Misperceptions can build an atmosphere of distrust and public concern. Studies show that under stressful situations individuals are unable to process even the most accurate information, thus building major resistance against officials who are working to elevate awareness of honest assessments and communicate solutions to stakeholders who may be impacted.
Facts Alone are Insufficient
Facts alone are insufficient to address public stress and concern. Did you know that less than 5% of public stress and concern is driven by facts, and that more than 95% of public stress and concern is driven by perception factors?
Any issue that could cause high stress or concern, whether it is environmental, economic, or shift in policy, the Center’s experience in developing science-based strategies to enable two-way dialogue and collaboration helps all parties to better work together.
Center practitioners have proven track records of successful partnering with in house teams, giving them a scientific approach to meet tough communication challenges.
The Center has developed and copyrighted this communication process based upon 40 years of published scientific research. Each communication practitioner is an expert at applying these principles to situations where high concern creates communication barriers.
Did You Know?
Less than 5% of public stress and concern is driven by facts.
Did You Know?
Research shows that, especially in high stress situations, people will judge the messenger before they will attend to the message. And, messengers are judged primarily on trust. The trustworthiness of messengers is based largely on a set of variables, including a range of non-verbal characteristics.