We provide science-based, strategic communications products and solutions that address the questions:
When do we see results?
What results do we see?
The Center has been helping clients navigate the often hazardous shoals of human perception involving high profile risk and crisis issues for over 40 years. Our science-based solutions are practical, applicable, and effective. You will work with senior consultants, committed for the duration of the project, who have a long record of successful outcomes in your category. Truly value added, the Center works with leadership, in-house or contracted media agencies, and organization communication officers to get results. We assess, guide, train, and develop tailored communication solutions that strengthen your organization, inside and out.
Communication requirements change dramatically during high stress, emotionally charged situations. We’ve all witnessed how quickly a less than preferable situation can quickly escalate to a full blown crisis. Just one uninformed remark by an untrained representative can set off a chain of undesired reactions in a non- or low-stress situation. This is magnified during an emotionally charged, high stress situation.
The Solution: Collaborative, Penetrating, Results Oriented Strategy. The Center for Risk Communication brings science-based techniques to meet public and organizational challenges posed by (mis)perceptions. We help organizations develop, educate, and manage communications internally and publicly as it applies to organizational change – both planned and unexpected. Our incisive, highly collaborative approach is rooted in applied science and has successfully overcome some of the toughest communication challenges across the globe.
The Science and Artful Application of Risk Communication
As long time crisis and risk communication practitioners, we have fine tuned techniques developed from behavioral science knowledge based on university-level scientific research and years of practical experience.
Our science- and research-based protocol for communication needs assessments offers three benefits to organizational leadership:
- Demonstrates the value of focused communication;
- Provides an informed and defensible basis for applying limited communication resources;
- Provides informed and defensible metrics for ongoing communication efforts.
Because execution is equally important, our organizational change communication protocol also defines:
- A successful end state;
- Develops effective messaging;
- Manages messenger characteristics;
- Provides messenger coaching;
- Selects appropriate two-way communication channels, leveraging available resources