Message Mapping

During transitional, controversial, stressful or emotionally charged issues, accurate and easily understood messages are essential. Message maps are crucial to ensuring that an organization has a central repository of consistent messages. Once adopted, they allow an organization to speak with one voice.

Message Map development is a unique service provided by the Center for Risk Communication. Message mapping is an important computer based tool for achieving message clarity and conciseness. Message maps serve as visual aids and roadmaps for displaying detailed, hierarchically organized responses to anticipated high concern issues, questions, or concerns.

Much deeper than a marketing message exercise, the Center for Risk Communication applies known research to message development, enabling us to determine if there is enough supporting data to give veracity to each message.

Message maps are an essential part of the roadway to success

Research and experience clearly show that one of the most important keys to successful communication in high concern situations is an organization’s ability to establish, maintain and increase trust and credibility with crucial stakeholders. Stakeholders include employees, regulatory agencies, citizen groups, the media, and the public.

Message Maps are constructed according to the principles of risk communication and have three goals:

  • To organize information in an easily understood and accessible framework.
  • To express the current organizational viewpoint on important issues, questions, concerns.
  • To promote open dialogue both inside and outside the organization.

Example Message Map: “Veni, vidi, vici”

Message Map development