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Media Relations Strategy
High stress changes the communications rules and given the speed of information today, having an incisive, research-based strategy is crucial.
Negative messages and images are far more powerful than positive ones. Repeating a negative such as a frightening rumor, even to refute it, has the effect of reinforcing it in a stressful situation. In fact, negatives are so powerful that research finds that it takes 3 positive messages to balance one negative message, and a fourth positive message to replace the negative as a lasting impression.
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What People Say About the Center
We help you see the world differently, discover opportunities you may never have imagined and achieve results that bridge what is with what can be.
…[Center for Risk Communication] clearly demonstrated that continuous improvement through pro-active communication strategies and communication creative thinking out of the box are important driving forces in the NAVSUP claimancy.
GK
NAVSUP"Dr. Covello is a master of communication … many would say he 'wrote the book on high-risk communication.' His principles and techniques are essential for all interactions, personal and professional, in which trust may be compromised."
Scott Williams
CEO, Throughline"When I advised my leaders on high-concern issues, they noted my opinions. But when I explained what the communication research demonstrated, they listened closely virtually every time. This material will make you a better adviser."
