Dr Vincent Covello
Meet Dr. Vincent Covello

At the helm of the Center for Risk Communication is Dr. Vincent Covello. Dr. Covello is one of the world’s leading experts and practitioners on the practice of risk, high-concern, and crisis communications and is the author of more than 150 articles in scientific journals and the author/editor of more than 20 books.

We encourage you to check out...

Pathway to Risk Communication

A Video-Based Course on Risk, Crisis, and High-Concern Communication from Dr. Vincent Covello




how we help

Media Relations Strategy

High stress changes the communications rules and given the speed of information today, having an incisive, research-based strategy is crucial.

Negative messages and images are far more powerful than positive ones. Repeating a negative such as a frightening rumor, even to refute it, has the effect of reinforcing it in a stressful situation. In fact, negatives are so powerful that research finds that it takes 3 positive messages to balance one negative message, and a fourth positive message to replace the negative as a lasting impression.

What People Say About the Center

We help you see the world differently, discover opportunities you may never have imagined and achieve results that bridge what is with what can be.