Dr Vincent Covello
Meet Dr. Vincent Covello

At the helm of the Center for Risk Communication is Dr. Vincent Covello. Dr. Covello is one of the world’s leading experts and practitioners on the practice of risk, high-concern, and crisis communications and is the author of more than 150 articles in scientific journals and the author/editor of more than 20 books.

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Pathway to Risk Communication

A Video-Based Course on Risk, Crisis, and High-Concern Communication from Dr. Vincent Covello

Contact

info@pathwaycommunication.com

https://pathwaycommunication.com

how we help

Spokesperson Training

The effective messenger understands the old Will Rogers adage:

"When people are upset, they want to know that you care before they care what you know."

While competency is the decisive variable in low stress situations, caring and empathy are the most critical qualities for trust in high concern situations. Risk Communication research shows that, especially in high stress situations, people will judge the messenger before they will attend to the message.

Research and experience clearly show that one of the most important keys to successful communication in high concern situations is an organization’s ability to establish, maintain and increase trust and credibility with crucial stakeholders. Stakeholders include employees, regulatory agencies, citizen groups, the media, and the public.

Messengers are judged primarily on trust. When people trust the messenger, their concerns become less threatening and more acceptable; when the messenger is distrusted those concerns become more threatening and less acceptable.

Science, research, and experience shows that the trustworthiness of messengers is based largely on a set of variables that we apply to our spokesperson selection and training process. Our comprehensive approach evaluates every detail – from the message itself to the responses and mannerisms of the messenger – so you’ll be ready for any forum or media outlet.

spokesperson training
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What People Say About the Center

We help you see the world differently, discover opportunities you may never have imagined and achieve results that bridge what is with what can be.