Perception Research
how we help
Perception & Opinion Research
What is perceived as real is real in its consequences.
Perceptions and opinions (both internal and public) often determine the resolution of high concern, high stress, or emotionally charged issues. They have a profound impact on an organization’s success, and can be the deciding factor between a long, painful transitional riddled with setbacks and fluctuating productivity or a well managed, relatively shorter transistional period with decreased resistance.
Taking the time to identify and understand true human concerns during periods of change in today’s modern world is vital.
Our Methodology Takes out the Guesswork
Quantitative research is a key arm of the applied science process. We have developed and copyrighted our process based upon 40 years of research. Center for Risk Communication practitioners have proven track records of success in applying this scientific approach to research that is then married with other principles of the science. The result is gaining true understanding of stakeholder concerns. What’s more, our 40+ years of practicing risk communication science has revealed that the actual concerns of stakeholders are quite often surprising.
How does this help?
This step is important in facilitating stakeholder informed support of an initiative. When negative perceptions are present, and passive or active resistance is expected to occur, speaking directly to stakeholders known concerns addresses false perceptions and removes communication barriers.
It also enables detection of passive or active resistance that may prevent clients from meeting their objectives. There is a huge advantage in being able to anticipate issues and to mitigate its effects.
testimonials
What People Say About the Center
We help you see the world differently, discover opportunities you may never have imagined and achieve results that bridge what is with what can be.
…[Center for Risk Communication] clearly demonstrated that continuous improvement through pro-active communication strategies and communication creative thinking out of the box are important driving forces in the NAVSUP claimancy.
GK
NAVSUP"Dr. Covello is a master of communication … many would say he 'wrote the book on high-risk communication.' His principles and techniques are essential for all interactions, personal and professional, in which trust may be compromised."
Scott Williams
CEO, Throughline"When I advised my leaders on high-concern issues, they noted my opinions. But when I explained what the communication research demonstrated, they listened closely virtually every time. This material will make you a better adviser."
Bob Coble
Communications, DOD
